sunglassesatnight™ Branding & Website

sunglassesatnight™ can be described as a concept that has taken the party island of Malta by storm. A string of one off events at which patrons are encouraged, or rather obliged, to wear sunglasses.


sunglassesatnight™ Branding & Website

sunglassesatnight™ can be described as a concept that has taken the party island of Malta by storm. A string of one off events at which patrons are encouraged, or rather obliged, to wear sunglasses.

Approach

The brand identity concept is based on sound waves that represent the interaction of audio and visual. Black is the main colour choice for the brand development in order to reflect the word 'night' used within the company name.

About

The brand has gone from strength to strength, starting with a modest party in Paceville (Malta) in March 2009 to now rocking every major club in Malta and Gozo and going international to Australia and Cyprus in 2013.

Brand Identity

The brand identity concept is based on sound waves that represent the interaction of audio and visual. Black is the main colour choice for the brand development in order to reflect the word 'night' used within the company name. As additional materials I created a series of conceptual Images for future digital applications of the company, such as web development, social media and stationery materials.

Trademark

Symbol

One of the dynamic tools to create a great logo is the symbol. A symbol helps to identify the company sector and what services and products one offers. The symbol was derived by combining different graphic elements such as using the shape of a sunglasses and the glyph “s”. The concept behind the symbol was to have an icon which can be readable in any direction viewed.



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